It’s said that humans decide whether they like each other within the first seven seconds of meeting.
Whether right or wrong, that all important first impression has won and lost interviews, contracts and first dates all over the world.
Unfortunately, winning people over within the first few seconds is even more challenging in today’s digital world.
The way you represent your company online has the power to make or break a relationship… way before you’ve had the chance to show them how good you are.
From websites to blog posts, social media updates to online contact forms, today’s customer has a huge amount of information at their fingertips to help them decide who they want to buy from.
But that’s just the start. Once they do choose to buy from you, it’s important to show them they made the right decision.
Your IT set up plays a huge role in how customers see you. If you’re not able to keep up with demand, answer their enquiries quickly or show them you care, you can’t expect them to stick around.
Fact: Old out of date IT setups kill sales and damage retention.